NWCCD 2018-19 Catalog 
    
    Oct 23, 2019  
NWCCD 2018-19 Catalog [This is an Archived Catalog.]

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FSHM 2510 - Hospitality Marketing


This course addresses the need to better understand hospitality consumers in an increasingly competitive marketplace.  Students study how to verify the needs and wants of consumers, tailor the product-service mix to satisfy those needs and wants, and promote the mix to maximize income.  Key marketing strategies are addressed, as well as the interrelationships between marketing, sales, advertising and their significance on consumers.

Credits: 3

Prerequisites:

None



Co-requisites:

None





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