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Apr 25, 2024
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MKT 2100 - Marketing
The principles, methods and problems of the distribution of consumer goods and services are discussed, with emphasis placed on the importance of marketing in the U. S. economics system, retailing and wholesaling of both consumer and industrial goods and contemporary marketing policies and practices from a managerial point of view.
Prerequisites:
ECON 1020 - Microeconomics or instructor consent.
Credits: 3
Lecture/Lab Hours: 3 lecture hrs/week
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