FSHM 2510 - Hospitality Marketing

This course addresses the need to better understand hospitality consumers in an increasingly competitive marketplace. Students study how to verify the needs and wants of consumers, tailor the product-service mix to satisfy those needs and wants, and promote the mix to maximize income. Key marketing strategies are addressed, as well as the interrelationships between marketing, sales, advertising and their significance on consumers.

Prerequisites:
None

Co-requisites:
None

Credits: 3

Contact Hours: 3 lecture hrs/week