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Apr 23, 2024
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FSHM 2510 - Hospitality Marketing
This course teaches students how to better understand consumers in an increasingly competitive marketplace. Students will learn how to verify needs and wants of consumers, tailor the product service mix to satisfy those need and want to promote maximum income.
Credits: 3
General Education Requirement: Global Diversity
Minimum Student Competencies
Upon completion of FSHM 2510 Marketing: Hospitality, the student will:
- Understand basic concepts of hospitality marketing as they relate to consumer behavior in the global marketplace.
- Understand and be able to apply concepts/ideas/theories in target marketing in the hospitality industry, both locally and internationally.
- Apply concepts/ideas/theories in market segmentation, as they relate to the global hospitality industry.
- Apply concepts of positioning as the basis for marketing planning.
- Distinguish between and apply components of a marketing plan at the national chain or international level.
- Distinguish between and apply components of a marketing plan at the unit level.
- Understand and be able to implement existing marketing information systems, utilizing comparative data from community analysis competitive analysis.
- Design a complete marketing plan for a segment of the global hospitality market.
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