MKT 2100 - Principles of Marketing
This introductory marketing class focuses on the basic principles and methods of marketing. This course provides additional analysis of today’s challenges marketing managers face while creating and promoting value for consumer goods and services.
Credits: 3
Minimum Student Competencies
Upon completion of MKT 2100 Principles of Marketing, the student will:
1. Understand the components and complexity of the Marketing Mix
2. Analyze contemporary marketing issues and challenges.
3. Discuss the social, ethical, legal and technological issues affecting marketing.
4. Understand and explain a marketing plan.
5. Explain the relationship between Strategy, Targeting, and Positioning.
6. Demonstrate an understanding of the significance of Branding.
7. Understand today’s consumer marketing challenges.
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