NWCCD 2022-2023 Catalog 
  
    Feb 02, 2023  
NWCCD 2022-2023 Catalog
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HOSP 2510 - Intro to Marketing, Sales, and Promotions


This course addresses the need to better understand hospitality and tourism consumers in an increasingly competitive marketplace. Students study how to verify the needs and wants of consumers, tailor the product-service mix to satisfy those needs and wants and promote the mix to maximize income. Key marketing strategies are addressed, as well as the interrelationships between marketing, sales, advertising, and promotions, and their significance on consumers. 
Minimum Credits: 2
Prerequisites: Completion of HOSP 1520 Intro to Hospitality Management and Tourism or AGRI 1050 Introduction to Agriculture and Agri-Tourism with a grade of “C” or better or instructor consent.
Grading: Letter



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