MKT 3350 - Marketing for Managers and Sales

The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. This course examines the importance of both marketing, and the marketing decision maker in the firm. This course will also guide students to explore and analyze successful sales and sales management behaviors. Students will develop competency in professional selling approaches, conversations and presentations, and sales management techniques.
Prerequisites: Junior standing, and completion of Advanced Writing with a “C” or better.
Minimum Credits: 3
Grading: Letter