MKT* 2100 - Marketing

The principles, methods and problems of the distribution of consumer goods and services are discussed, with emphasis placed on the importance of marketing in the U. S. economics system, retailing and wholesaling of both consumer and industrial goods and contemporary marketing policies and practices from a managerial point of view.

Prerequisites/Corequisites
Prerequisites: Complete ECON*1020- Microeconomics or Instructor Consent.

Credits: (3.00 cr.)

Lecture/Lab Hours
(3 lect hrs/week)